Eric Whitacre: Música e imagen en el siglo XXI

Abstract

Eric Whitacre is a truly innovative composer within the music scene. classic. His compositional style as well as his public projection are intimately linked and seem to have a well-defined target audience. These are the facts that have led to this study, which will analyze their Virtual Choir projects, as a tool not only for innovation in the world of choral music, but also as an event, as these are part of the image consultancy. In the more personal aspects, their form will also be analyzed throughout this work. to approach the public through its communication, how it adapts it to each event and to each of its social networks, according to the objectives. Also the subliminal messages that seem to be in his profile photographs and the use he makes of his personal image to reinforce all of the above and as an extension of non-verbal communication. The coherence between all these elements makes Whitacre a solid professional. confidence in the eyes of the general public.